👉 "Everything in product work is decisions — Russian dolls of decisions all the way down.”
👉 “A roadmap isn't a plan. It's a conversation.”
👉 “Data without understanding is noise."
In this conversation, I sit down with Phil Hornby to unpack a skill that's often invisible — but defines everything: Decision-making.
We break down why product success isn't just about having the right ideas — it's about deciding what moves first, and how that one choice cascades into roadmaps, strategies, outcomes, and momentum.
In this episode, we explore:
Why roadmaps are communication tools, not fixed plans.
How OKRs, strategy, and roadmaps actually shape and reshape each other.
How to blend data, intuition, and customer feedback to make better calls.
Why alignment beats consensus — and how "disagree and commit" drives faster learning and delivery.
How to spot when roadmaps hide indecision instead of clarifying priorities.
🎧 Hit play above — or dive into the learning notes below.
✍️ Key Takeaways
Every layer of product work is decision-driven, not task-driven.
Roadmaps should adapt to the audience — one truth, multiple lenses.
Strategy and roadmaps are iterative, not sequential.
Decision velocity matters just as much as decision quality.
Evidence beats pure data — combining intuition, feedback, and numbers gives you real insight.
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