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Decide What Moves First: Roadmaps, Strategy, and Outcomes

How better decision-making transforms product leadership.

👉 "Everything in product work is decisions — Russian dolls of decisions all the way down.”
👉 “A roadmap isn't a plan. It's a conversation.”
👉 “Data without understanding is noise."

In this conversation, I sit down with Phil Hornby to unpack a skill that's often invisible — but defines everything: Decision-making.

We break down why product success isn't just about having the right ideas — it's about deciding what moves first, and how that one choice cascades into roadmaps, strategies, outcomes, and momentum.

In this episode, we explore:

  • Why roadmaps are communication tools, not fixed plans.

  • How OKRs, strategy, and roadmaps actually shape and reshape each other.

  • How to blend data, intuition, and customer feedback to make better calls.

  • Why alignment beats consensus — and how "disagree and commit" drives faster learning and delivery.

  • How to spot when roadmaps hide indecision instead of clarifying priorities.

🎧 Hit play above — or dive into the learning notes below.


✍️ Key Takeaways

  • Every layer of product work is decision-driven, not task-driven.

  • Roadmaps should adapt to the audience — one truth, multiple lenses.

  • Strategy and roadmaps are iterative, not sequential.

  • Decision velocity matters just as much as decision quality.

  • Evidence beats pure data — combining intuition, feedback, and numbers gives you real insight.

🚩 Decision Marker: Question To You!

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With Care 💚

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