Writing stories about celebrities wasn’t my dream job, but it influenced my approach to product management. Discover the shocking lessons I learned from that experience!
Thank you for reading and initiating very good questions 🙌
I definitely agree with your point - in my post I’m explaining tactics to grab attention from our (internal) audience, like stakeholders and senior leadership, which is especially important in big orgs. But if we are just capturing attention for wrong things or reasons, eventually it will be questioned. It is important to stay genuine and authentic, but at the same time we should encourage ourselves to engage with LT and stakeholders in ways that might not come to us organically - it’s something we need to learn and develop as a skill. To ensure our accomplishments are visible, wheather big or small 😉
On your question about maintaining user-trust, I think it heavily depends on type of users:
1. those could be internal teams for B2B systems we are building. Trust comes from building reliable systems that serve them well in their JTBD. Engagement they expect is different in this context - engagement is through regular communication, sharing updates, giving visibility on the roadmap or involving them into planning and joint success tracking.
2. When it comes to end users or customers who buy our products (e-commerce space for example), loyalty is the key. Having the best assortment, affordable and with great experience is what will drive the engagement in terms or retention and repeating purchases IMO.
Of course, different products and areas might means diffeent user expectations 😉 Definitely an interesting topic to explore, I can hardly fit my answer in one reply 😅
Thank you for reading and initiating very good questions 🙌
I definitely agree with your point - in my post I’m explaining tactics to grab attention from our (internal) audience, like stakeholders and senior leadership, which is especially important in big orgs. But if we are just capturing attention for wrong things or reasons, eventually it will be questioned. It is important to stay genuine and authentic, but at the same time we should encourage ourselves to engage with LT and stakeholders in ways that might not come to us organically - it’s something we need to learn and develop as a skill. To ensure our accomplishments are visible, wheather big or small 😉
On your question about maintaining user-trust, I think it heavily depends on type of users:
1. those could be internal teams for B2B systems we are building. Trust comes from building reliable systems that serve them well in their JTBD. Engagement they expect is different in this context - engagement is through regular communication, sharing updates, giving visibility on the roadmap or involving them into planning and joint success tracking.
2. When it comes to end users or customers who buy our products (e-commerce space for example), loyalty is the key. Having the best assortment, affordable and with great experience is what will drive the engagement in terms or retention and repeating purchases IMO.
Of course, different products and areas might means diffeent user expectations 😉 Definitely an interesting topic to explore, I can hardly fit my answer in one reply 😅
Thank you 🙏 This gave me a good idea for one of the next posts, it’s worth diving into it!